Today’s Guest Expert
Allan Dib is an Australian serial entrepreneur, author and marketing expert.
He’s the author of The 1–Page Marketing Plan: Get New Customers, Make More Money, and Stand Out From the Crowd.
In This Episode, You’ll Hear More About
- Why you need a marketing plan – even if you’ve been in business for years
- The 3 different phases of the one–page marketing plan
- The most neglected phase of the marketing process (even though it’s the most profitable)
- Allan’s tips for turning customers into raving fans
- His advice for getting more referrals and leverage affiliate marketing
- 3 stupid advertising strategies you’re probably using
Links and Resources Mentioned
- Successwise.com (Allan’s site)
- Allan’s book The 1–Page Marketing Plan: Get New Customers, Make More Money, and Stand Out From the Crowd (get it as a free audiobook)
- 1PMP.com (site to access the 1–Page Marketing Plan resources)
- Allan’s articles Stupid Marketing Marketing Strategies and Why Joint Ventures and Affiliate Marketing Should Be Part of Your Marketing Strategy