TSE 048: Content Marketing w/ Jeff Bullas

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Content marketing.

So powerful, yet so ignored by many entrepreneurs and small business owners.

What exactly is this branch of online marketing and why is it so important? Why should you focus on creating content for your blog and marketing it on a consistent basis?

In the past, we talked about different social media platforms, but today we’re going to discuss social media more in general and content marketing with someone who knows a thing or two about the topics: Jeff Bullas!

Named #1 content marketing influencer and Forbes top 10 social media influencer, he joins to talk about what content marketing is, why small businesses should embrace it and to go over the type of content people love to share on the various Twitter, Facebook, etc.

If you’re a blogger, the interview with Jeff is going to help you understand and do better content marketing –  Jeff also shares a few tools he has used to grow his Twitter following to 339K (including one that helps him save 110 hours every month)!

If you haven’t been that much of a content creator, you’re going to hear some reasons why, if you don’t embrace content marketing, you’re being left behind by your competitors.

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Today’s Guest

Jeff BullasJeff Bullas is an award-winning blogger known for being the author of the best-selling book Blogging the Smart Way: How to Create and Market a Killer Blog With Social Media.

The #1 content marketing influencer, social media marketing strategist and one of the most in-demand speaker in the industry, he has been named one of the top 10 social media influencers by Forbes, as well as one of the top 100 business Twitter accounts by the Huffington Post.

Referred to as one of LinkedIn’s top 25 social media experts you need to know, Jeff has also been featured in Inc’s list of 20 digital marketing experts to follow on Twitter.

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In This Episode, You’ll Learn More About:

  • Jeff’s blog and best-selling book Blogging the Smart Way
  • Why small businesses should embrace content marketing
  • Steps entrepreneurs and small biz owners can take to create a great content marketing strategy
  • Type of content people love to share
  • The tools Jeff has been using to promote his content build his social media following (including the one that saves him 110 hours EVERY MONTH!)

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Subscribe to the Podcast!

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Links and Resources Mentioned

  • [easyazon_link keywords=”The Miracle Morning” locale=”US” tag=”360entrepre-20″]The Miracle Morning[/easyazon_link] by Hal Elrod

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