When starting out, every blogger, podcaster, vlogger and entrepreneur ask themselves a critical question: “How do I stand out?”

In the online world, in particular, there’s an always-increasing noise. Plenty of competitors, each with their own platform, messages and products.

So, how can you find a breakthrough idea that will help you stand out from the crowd and cut through the noise?

At the beginning, nobody – except your friends and family – know much about your blog, podcast and/or products. In order to build authority and become an expert, you need to spend a bunch of time building your platform, providing value to people and building an audience.

Today’s podcast is going to help you find a breakthrough idea, have people listen to you even if you’re not seen as an expert, and build a loyal community around your idea.

Joining us is author, blogger, speaker and marketing strategy consultant Dorie Clark. During our conversation, Dorie and I talk about her latest book Stand Out, some strategies for finding your breakthrough idea, the traits of thought-leaders who stand out and how blogging can help you build authority.

If you’re just starting out, this episode is going to help you get to your idea, have people listen to you, build an audience around your idea and really stand out.

If you have an established audience, you’re going to learn what successful people have in common and what you can do to keep growing your community and continue to stand out.

Today’s Guest

Dorie ClarkDorie Clark is a marketing strategy consultant, professional speaker and contributor to publications such as Harvard Business Review, TIME and Entrepreneur. The author of Reinventing You: Define Your Brand, Imagine Your Future, she has been recognized as “branding expert” by the Associated Press, Fortune and Inc., as well as  “100 Great Leadership Speakers for Your Next Conference,” by Inc. and as one of “25 Professional Networking Experts to Watch in 2015.” by Forbes.

A former presidential campaign spokeswoman, she consults and speaks for a range of clients like Google, Microsoft, the World Bank and Yale University. Her most recent book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, released in April, assists bloggers, podcasters, vloggers and entrepreneurs find their breakthrough idea, build a community around it and stand out from the noisy business landscape.

In addition, Stand Out shares the findings of Dorie’s interviews with some of the world’s most successful and inspiring thought-leaders. A must-read!

In This Episode, You’ll Learn More About:

  • Dorie’s new book Stand Out
  • Some strategies for finding your breakthrough idea
  • The mindset that will help you uncover your ideal business niche
  • How to have people listen to you when you’re not seen as an expert
  • Traits of thought-leaders who stand out
  • How blogging can help you stand out from the crowd
  • How to build a loyal community around your idea

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