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Whether you’re a blogger, a podcaster, an author, small business owner – or anything else! – your personal brand is something that can really draw people to you.
However, if presented and communicated the wrong way, it can also drive them away.
So, you may be wondering, how can you make sure to have a great personal brand that is the reflection of your “ingredients” (values, passions, past experiences) and that attracts potential clients?
You see, the thing with personal branding is that some entrepreneurs might have great products and services, which would solve the problems of the people who are in front of them. Because their brand isn’t communicated the proper way, though, they fail in establishing a connection with their audience.
And no connection = no sales.
In this new episode of the 360 Entrepreneur Podcast, we’re joined by none other than award-winning author, business consultant and keynote speaker Pamela Slim, who shares her wisdom on how to craft the story of your personal brand!
During our interview, Pamela and I touch on a variety of topics, including how to identify the foundation of your personal brand (and its ingredients!), the power of storytelling, Pam’s tips for a full-color, full-contact communication plan, her latest book Body of Work and the Indispensable Community Tour.
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Today’s Guest
Pamela Slim is an award-winning author, speaker and business consultant who has been an entrepreneur for over twenty years. Her passion for career and organizational development spans many different work modes and client engagements.
She’s the author of Escape From Cubicle Nation and Body of Work, two of the most popular entrepreneurship and small business books. Over the last few years, she has helped hundreds of people start successful businesses and has worked with companies serving the small business market, such as Infusionsoft, Office Depot and Citrix.
Pamela is also a popular keynote speaker, who’s often booked to give talks on topics like collaboration, building a powerful Body of Work in an unstable world, and crafting the story of your personal brand. She’s currently on the road with the Indispensable Community Tour, event that sees Pamela speak in front of audiences in 21 different cities across the U.S.
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In This Episode, You’ll Learn More About
- Body of Work and the Indispensable Community Tour
- How to identify the foundation of your personal brand
- Finding the thread between your diverse interests and experiences
- Pam’s tips for creating a full-color, full-contact communication plan
- The power of storytelling: why telling stories is so important
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Subscribe to the Podcast!
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Resources and People Mentioned
- @PamSlim (Pam on Twitter)
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[easyazon_link keywords=”Body of Work: Finding the Thread That Ties Your Story Together” locale=”US” localize=”y” tag=”360entrepre-20″]Body of Work: Finding the Thread That Ties Your Story Together[/easyazon_link]
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[easyazon_link keywords=”Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur” locale=”US” localize=”y” tag=”360entrepre-20″]Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur[/easyazon_link]
- Indispensable Community Tour
- Sergio Lopez (award-winning wedding photographer)
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