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Do you know what Netflix, Apple Music, the Wood Whisperer and the Dollar Shave Club have in common? They all use a subscription business model.
What are the features of a subscription business? And how can you transition from your current business model to a subscription one without losing your customers?
You’re going to get answer to these questions, and much more, in today’s podcast. Joining us is the founder of The Value Builder System and best-selling author John Warrillow!
We talk about his latest book The Automatic Customer: Creating a Subscription Business In Any Industry, the different subscription business models, the psychology of selling a subscription and why, in John’s opinion, subscribers are better than customers. This episode is one that may completely change the way you do business, by teaching you more about the subscription model.
In case you’re building your business as you’re reading this, the conversation with John is going to lay the foundation for you and it sheds light on why a subscription-based business may be your best option.
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Today’s Guest
John Warrillow is an entrepreneur, best-selling author and podcaster known for being the creator of The Value Builder System, company that helps business owners improve the value of their company.
He’s the host of the podcast Built to Sell Radio and the author of the best-seller Built to Sell: Creating a Business That Can Thrive Without You. The book was recognized by both Fortune and Inc. Magazine as one of the best business books of 2011 and has been translated into four languages.
John’s new book, The Automatic Customer: Creating A Subscription Business In Any Industry, shows you how to master the psychology of selling subscriptions and how to reduce churn and it provides a roadmap for the essential tactics you need to measure the health of your subscription business.
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In This Episode, You’ll Learn More About
- John’s latest book the Automatic Customer: Creating a Subscription Business in Any Industry
- Different subscription business models
- Why subscribers are better than customers
- John’s tips for building a success subscription business
- The psychology of selling a subscription
- How to create a business that can thrive without you
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Get Your Free Audiobook Copy of John’s Books
As listener of the 360 Entrepreneur podcast, you can get a free audiobook copy of John’s books and a free 30-day trial and access to Audible catalogue of 180,000+ audiobooks. Simply click on one of the images below, sign up and get your free gift:
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Subscribe to the Podcast!
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Resources and Links Mentioned
- www.AutomaticCustomer.com (John’s website)
- The Automatic Customer: Creating a Subscription Business in Any Industry (John’s latest book)
- His best-seller Built to Sell: Creating a Business That Can Thrive Without You
- @JohnWarrillow (John on Twitter)
- Sonu Panda’s flower business H. Bloom
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