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Today’s Guest Expert
Chloë Thomas is an eCommerce author, keynote speaker and podcaster.
She’s the founder of eCommerce MasterPlan and host of the eCommerce MasterPlan Podcast, as well as a best–selling author.
Chloë’s latest book – Customer Persuasion: How to Influence Your Customers to Buy More and Why Ethical Approach Will Always Win – provides an easy–to–follow system for growing your sales.
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In This Episode, You’ll Hear More About
- A definition of ethical customer persuasion
- Mistakes you’re probably making and that are costing you money
- Chloë’s advice for listening to your customers and improve the relationship with them
- The 5 stages of the Customer Persuasion Masterplan
- Chloë’s tips to turn a customer into a repeated customer
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Links and Resources Mentioned
- @Chloe_ecmp (Chloë on Twitter)
- Chloë’s book Customer Persuasion: How to Influence Your Customers to Buy More and Why Ethical Approach Will Always Win
- Her podcast eCommerce MasterPlan Podcast
- Ryan Levesque’s book Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level (get it as a free audiobook)
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