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Today’s Guest Expert
Caroline Balinska is an eCommerce site and digital marketing expert who helps entrepreneurs create their ideal business lifestyle.
She’s also the creator of eCommerce Backstage Pass and speaker, who has shared her expertise on publications like VOGUE, CBS News, NBC and the Huffington Post.
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In This Episode, You’ll Hear More About
- What an eCommerce is about
- Mistakes that prevent eCommerce sites from growing and selling more
- The cost of a new customer vs the value of a loyal customers
- What to keep in mind and do when it comes to retargeting
- Why you should consider having at least one sales funnel
- The concepts of cross–sell, upsell and downsell
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Links and Resources Mentioned
- Caroline’s Facebook community
- @ccbalinska (Caroline on Twitter)
- caroline@carolinebaliska.com
- Her articles Are You Making These 2 Mistakes in Your Business? and The Truth Behind Re–Targeting/Re–Marketing
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