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Evaluating the Performance of Your Podcast Marketing Campaigns (w/ Matt MacDonald & Carolin Pilligrath) [The Podcaster Lab 43]

Evaluating Your Podcast Marketing Campaigns – The Podcaster Lab 43

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[thrive_leads id=’1796′]

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What are the best podcast marketing strategies?

This is a question I see quite many independent podcasters ask in the Podcast Growth Mastermind and other podcasting communities.

Every podcast is different and so is every audience. That’s why, the best way to figure out what works for your show is to actually experiment and keep track of everything.

In today’s episode, we look at how you can evaluate the performance of your podcast marketing campaigns – and we do so with RadioPublic co-founder Matt MacDonald and social media marketer Carolin Pilligrath.

You’ll hear about 2 ways to measure the effectiveness of your digital marketing efforts, what the podcast stats you find in your media hosting dashboard can tell you and a simple hack you can implement when focusing on Apple Podcasts.

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[thrive_leads id=’1796′]

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In This Episode, You’ll Hear About

 

Quick note about the timestamps below: in order for the timestamps to work properly, click Play on the player FIRST. Then, click on the specific timestamp.

 

  • The thing about questions like ‘What’s the best way to grow my podcast?‘ [spp-timestamp time=”0:52″]

 

  • Matt MacDonald on the importance of being specific about setting goals, as well as measuring them [spp-timestamp time=”2:26″]

 

  • Carolin Pilligrath shares how she keeps track of her marketing efforts on Instagram [spp-timestamp time=”5:30″]

 

  • 2 ways you can go about measuring the effectiveness of your digital marketing efforts [spp-timestamp time=”6:41″]

 

  • A quick look at the podcasting stats you find on your media hosting dashboard [spp-timestamp time=”9:46″]

 

  • An example that will make you realize how stats can help you waste the money you may invest in paid marketing strategies like Facebook Ads [spp-timestamp time=”10:54″]

 

  • A simple hack that will help you keep track of what’s happening with your marketing campaigns related to your show’s Apple Podcasts links [spp-timestamp time=”13:55″]

 

  • How I believe you should go about keep track of analytics [spp-timestamp time=”16:18″]

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Subscribe to the Podcast!

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Links and Resources Mentioned

 

 

 

 

 

 

 

 

 

 

 

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