TSE 094: How to Track Links to Know Which Strategies Are Working (and Which Aren’t)

How to Track Links

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If you were to try out every new strategy you find out about, you’d be busy implementing a new tactic every day!

Driving traffic, generating leads, convert them into subscribers and then customers…it almost seems as if every blogger has his/her own systems and tools to achieve these goals.

So, how can you know whether a strategy you’re currently using is working or it isn’t? Link tracking!

In today’s podcast episode I discuss how to track links so that you’ll know exactly which strategies are working (and which aren’t). I talk about tools to analyze how visitors use your site, the importance of A/B testing, resources you can use to shorten your links and how to track links.

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In This Episode, You’ll Learn More About

  • Two resources you can use to see how people are using your site and interact with its elements
  • The importance of A/B testing and different tools you can use to easily do that
  • How to track links using Google’s URL builder, so that you know which strategies work and which don’t
  • How to create trackable links and see their performance in Google Analytics
  • Two easy-to-use tools to shorten and customize any link

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Resources and Links Mentioned

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