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Content marketing is such a great way to promote your business and get your content in front of your target readers and potential customers. But with such a high competition in the industry, how can you leverage content marketing?
And what if you’re in an industry that others see as “boring”, how can you do it in that niche?
In this new podcast episode, we’re going to get help with all this and get tips from the content marketing playbook!
Entrepreneur, growth and content marketing expert and author Sujan Patel joins us to discuss content marketing, traffic and funnels, how to build authority online and to talk about his new book the Content Marketing Playbook: Master the Art of Content Marketing.
Whether you’re just starting out with content marketing or have been doing it successfully for some time, you’re going to benefit from all the golden nuggets Sujan shares with us!
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Today’s Guest
Sujan Patel is an entrepreneur, author, growth and content marketing expert. He’s the co-founder of Content Marketer and Narrow.io, tools that help you scale and automate your social media and content marketing efforts.
Sujan is also the VP of Marketing at When I Work and a contributor for popular publications and websites like Forbes, Entrepreneur, and Inc.
His latest book, the Content Marketing Playbook: Master the Art of Content Marketing, helps you hit the ground running, make the right moves, see real ROI, and use content marketing to take your business to the next level.
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In This Episode, You’ll Learn More About
- Sujan’s new book Content Marketing Playbook
- How to find ideas: base vs peripheral content
- How to do content marketing in “boring industries”
- Why Sujan likes Periscope for doing content marketing
- How to build authority online
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Get Your Copy of Sujan’s Content Marketing Playbook!
Make sure to grab a copy of Sujan’s new book – you can do that by simply clicking the image below:
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Subscribe to the Podcast!
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Resources and Links Mentioned
- www.SujanPatel.com (Sujan’s website)
- [easyazon_link identifier=”B013IWFF2Y” locale=”US” nw=”y” tag=”360entrepre-20″]Content Marketing Playbook: Master the Art of Content Marketing[/easyazon_link] (Sujan’s new book)
- Sujan’s posts How to Build Authority, How to Create Truly Bad-Ass Content, How I Generated 513 Leads to My Startup By Commenting on Blogs and Content Marketing in Boring Industries: 10 Tips From 10 Companies Doing It Right
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