Featured Guest Experts
Sue B. Zimmerman
Why should podcasters keep indirect podcast monetization in mind? Today's episode kicks off a series of sessions that revolve around that topic and provides you with an overview of different strategies you can use to monetize your show indirectly.
Selling Your Products and Services (w/ Ronsley Vaz, Krystal Wascher and DJ Shri) [The Podcaster Lab 76]
How can you incorporate the products and services you sell into your podcast and have your audience purchasing from you? We Are Podcast's Ronsley Vaz, Krystal Wascher and DJ Shri share their insights.
Podcast Advertising: 3 Podcast Sponsorship Models Explained (w/ Glenn Rubenstein, The Real Brian, Shannon Martin and Dan Walton) [The Podcaster Lab 74]
This session explores 3 different podcast advertising models you can look into if you'd like to start monetizing your show by pairing with podcast sponsorships. Featuring insights by Glenn Rubenstein, The Real Brian, Podbean's Shannon Martin & Dan Walton.
This episode explores 4 strategies you can focus on to implement direct podcast monetization into your podcast flow and start making money with your podcast.
What should you think about and do to get started with podcast monetization? And what are its 2 layers you should consider? Glenn Rubenstein, Podbean's Shannon Martin and Baird Hall share their insights.
Since video is the closest we get to a face-to-face interaction, using the medium for lead-generation purposes is a no-brainer. Learn about a couple of video-based strategies you can use and how to make A/B Testing part of your list-building strategy.
Why should podcasters be using SMS Marketing to grow their email list? And why should they look at this strategy above others in the first place? This episode features text messaging uses and advice from David Pitts and Laura Petersen.
Webinars can be a very powerful tool to grow your email list. In this episode, business coach Kelly Roach and WebinarNinja co-founder Omar Zenhom discuss how podcasters can leverage the Podcast-to-Webinar to the fullest to generate leads and boost their list.
The Content Upgrade Technique is a strategy that allows you to generate new email subscribers – and grow your email list – on a regular basis. Award-nominated podcaster Nick Loper discusses how he uses it and how other podcasters can (and should) too.
Email Marketing for Podcasters (w/ Laura Petersen, Aweber's Tom Tate, Tom Schwab and ActiveCampaign's Kelly O'Connell) [The Podcaster Lab 66]
Why should podcasters care about email marketing? What should you think about and do to start generating leads and engage people once they've become email subscribers? This session features advice from members of the Aweber and ActiveCampaign teams, Laura Petersen and Tom Schwab.
What are the 3 key factors you should focus on to boost your YouTube SEO efforts? And what elements do matter SEO-wise but still have an impact on how people find, choose and watch your video content? TubeBuddy's Andrew Kan shares his insights and tips.
Podcast SEO: Making Your Show More Findable on Apple Podcasts (w/ Kyle Martin) [The Podcaster Lab 64]
What are the elements of your podcast that actually have an impact on it being “findable” on Apple Podcasts? And what contributes to the ranking of your show on the #1 podcasting platform? Kyle Martin shares where your podcast SEO efforts should focus on, what matters and what you thought mattered but you can ignore
Nowadays, it feels as if everyone is talking about SEO (Search Engine Optimization). Should it even matter to you as a podcaster? If so, how should you approach SEO and the optimization of your website content? This episode addresses it all!
What's content optimization? What does it matter? And what about keywords, what role do they play? This episode, which kicks off a series on SEO, addresses all of those questions (featuring insights by Laura Petersen and TubeBuddy's Andrew Kan).
Which steps of your podcasting workflow can you automate and what tools can help you embrace automation? Automation expert David Krevitt and coder Kyle Martin share their best advice.
What do you have to consider and do to get started with outsourcing your podcast? What traits should your virtual assistant have and where can you find one? PodcastVA.com founder Lyndal Harris and Lyndsay Phillips share their thoughts and advice.
Promotion is the 5th and final step of the podcasting workflow. This episode explores the steps you need to take to systemize the way you go about marketing your podcast.
What are the different levels of the fourth step of the podcasting workflow, podcast publishing? And how can you systemize them? Listen to this episode The Podcaster Lab to find all of that out!
What goes into creating a system for your podcast post-production? That's what this episode of The Podcaster Lab is all about! Tune in to learn what to consider and do to systemize the post-production of your show.
This episode focuses on systemizing the 2nd step of the podcasting workflow: podcast production. Learn about what to consider and do to create SOPs (Standard Operating Procedures) for the recording of your show.
What goes into creating systems for your podcast pre-production? Omar Zenhom and Lindsay Phillips share their advice for systemizing your podcast planning process.
The 5 Components of a Podcasting Workflow (w/ Omar Zenhom, Kate Erickson, Hani Mourra, Lyndsay Phillips and Mike Murphy) [The Podcaster Lab 54]
What are the 5 pillars of a podcasting workflow? And what should you consider and do to create systems for your podcast? 5 podcasters – Omar Zenhom, Kate Erickson, Hani Mourra, Lyndsay Phillips and Mike Murphy – share their insights.
Repurposing Your Podcast: Books, Audiobooks and Speaking Gigs (w/ Krystal Wascher) [The Podcaster Lab 53]
In the final episode of this series on repurposing your podcast content, we look at taking the content of your episodes, repackage and use it to create audiobooks, write books and for speaking gigs. We do so along with audiobook narrator and author Krystal Wascher.
Content Stacking is an approach that allows content creators to leverage the strengths of each medium: written, audio and video. Alongside The Podcast Host founder Colin Gray, we take a closer look at Content Stacking, why podcasters should consider it and how to get started with it.
Anchor has quickly established itself as one of the most popular audio creation and podcasting apps. In this episode, we take a deep-dive into the Anchor.fm platform, look at its features and what it has to offers to podcasters-to-be and those who are currently hosting a podcast.
Repurposing Your Podcast: Voice and Audio Platforms (w/ Dave Jackson & DJ Shri) [The Podcaster Lab 50]
As a podcaster, you should look at repurposing your content and share it to voice and audio platforms and apps. In this episode, alongside Dave Jackson and DJ Shri, we explore several options – from Anchor to Amazon's Alexa Flash Briefings.
Repurposing Your Podcast: Video Content (w/ Nick Loper, Baird Hall, James Wasem and Mike Murphy) [The Podcaster Lab 49]
Why should podcasters consider using video? And how can you repurpose your podcast episodes into video content? Award-nominated podcaster Nick Loper, Wavve's Baird Hall, James Wasem and Mike Murphy cover all that.
Repurposing Your Podcast: Visual Content (w/ Sue B. Zimmerman, Mike Murphy, Addy Saucedo and Ashley Faulkes) [The Podcaster Lab 48]
Why should you focus on creating visual content even if you're a podcaster? And how can you leverage your podcast episodes and repackage them into pieces of visual content? Sue B. Zimmerman, Mike Murphy, Addy Saucedo & Ashley Faulkes share their thoughts.
Repurposing Your Podcast: Written Content (w/ Aaron Orendorff, Mike Murphy and Ryan Biddulph) [The Podcaster Lab 47]
What should you think about when repurposing your podcast content into blog posts and articles? And how should you go about everything? Popular bloggers Aaron Orendorff and Ryan Biddulph, and podcaster Mike Murphy share their best advice.
What does repurposing your content entail and why should you think about it? In this episode, Kyle Martin and I discuss why you may want to carve out some time to repurpose your podcast content.
Paid Podcast Marketing Strategies (part 2): Podcasting Apps and Content Discovery Platforms [The Podcaster Lab 45]
In this 2nd part of the mini-series on paid podcast marketing strategies, we focus on leveraging content discovery platforms and programs inside 2 podcasting apps: Overcast Ads and RadioPublic's Affinity Promotions.
In this episode, we take a closer look at injecting some money into your podcast marketing and leverage paid social media ads on platforms like Facebook, Twitter, LinkedIn and Instagram to grow your community and show. This is part one of a 2-part mini-series.
Evaluating the Performance of Your Podcast Marketing Campaigns (w/ Matt MacDonald & Carolin Pilligrath) [The Podcaster Lab 43]
Keeping track of analytics is the best way to know about and evaluate the performance of your podcast marketing campaigns. In this episode, alongside RadioPublic's Matt MacDonald and Carolin Pilligrath, we look at how to go about it.
How to Market Your Podcast Long-Term (w/ Sarah Dandashy, Stefano Mongardi, Sue B. Zimmerman & Mike Morrison) [The Podcaster Lab 42]
What should you think about and do to market your podcast beyond publishing day, long-term? Join me and 4 experts to learn more about that and how to utilize what I call the “Spread Out” podcast marketing strategy.
Podcast Episode Media Kit: What to Include in Yours (w/ Baird Hall, Mike Morrison & More) [The Podcaster Lab 41]
What's a podcast episode media kit? Why does your show need one and what should you include in yours? Wavve founder Baird Hall, RadioPublic's Matt MacDonald, Mike Morrison and more experts share their thoughts.
Podcast Marketing Goals: How to Set Yours (w/ Matt MacDonald, Kyle Martin & Rich Brooks) [The Podcaster Lab 40]
Even though goals are key to one's podcast marketing strategy, many podcasters still ignore them. In this episode, RadioPublic's Chief Product Office and co-founder Matt MacDonald, Rich Brooks and Kyle Martin share their best advice for choosing your marketing goals.
Getting Started With Podcast Marketing (w/ Nick Loper, Natalie Sisson & More) [The Podcaster Lab 39]
Marketing is something that can really help move the needle in terms of growing a show, but many podcasters don't seem to have time for it – or do it superficially. This episode is an introduction to podcast marketing and features insights by 8 podcasters, including Nick Loper, Natalie Sisson and Rich Brooks.
What are some things you can do after your podcast guest interviews? And how can you leverage them to your advantage? Join softwarepreneur Hani Mourra and I to learn about what will help you stand out and get additional opportunities as a podcast guest.
Turning Podcast Listeners Into Email Subscribers and Customers (w/ Tom Schwab, “One-Click” Lindsey Anderson & Michael O'Neal) [The Podcaster Lab 37]
Want to turn the listeners of interviews you do as a podcast guest into email subscribers or even paying customers? Interview Valet CEO Tom Schwab, “One-Click” Lindsey Anderson and Michael O'Neal share their top tips for improving conversions on podcasts.
Podcast Guest Interview: How to Prepare for and Rock Yours (w/ Tom Schwab & Sarah Dandashy) [The Podcaster Lab 36]
What goes into the preparation of a podcast guest interview? And what should you do to knock it out of the park? Tom Schwab and award-winning concierge Sarah Dandashy share their best advice.
Knowing how to successfully pitch yourself is a key component of leveraging podcasts as a guest. Join podcast guesting expert Nicole Holland and I for an episode that will teach you how to pitch yourself like a pro.
What can you do to consistently find podcasts to be interviewed for? Learn about different strategies and ways, and hear from podcast guesting experts Tom Schwab and Jessica Rhodes.
Podcast Guesting: The “Tools of the Trade” (w/ Nicole Holland & Jessica Rhodes) [The Podcaster Lab 33]
What should you have in your podcast guesting toolkit? Podcast guests and guesting experts Nicole Holland and Jessica Rhodes breaks down everything you're going to need to be a guest on other people's podcasts.
Traits of a Great Podcast Guest (w/ Jordan Harbinger, “One-Click” Lindsey Anderson & Michael O'Neal) [The Podcaster Lab 32]
What are the traits of a great podcast guest? Jordan Harbinger, “One-Click” Lindsey Anderson, Solopreneur Hour's Michael O'Neal and I share our insights based on our experience having hosted hundreds of interviews as podcast hosts.
Has podcast guesting been on your mind? In this episode, we look at 5 reasons why you may want to be a podcast guest on other people's shows (featuring contributions and insights by Sue B. Zimmerman, Tom Schwab and Nicole Holland).
This episode focuses on the world's #1 podcasting platform: Apple Podcasts! We explore the way it's structured, discuss how your show can get more exposure and have Libsyn's Rob Walch discuss the (in)famous “New & Noteworthy” section.
The Podcast Launch Experiment: Potential Social Reach of 600K People = How Many Downloads? [The Podcaster Lab 29]
How many podcast downloads could a potential social reach of over 600,000 people lead to? Listen to this episode of The Podcaster Lab to find out the results of the podcast launch experiment I ran
What goes into the launch of a podcast? Here's a look at leveraging a podcast launch strategy that actually comes from the book publishing world (and has been used by some authors to have their books become bestsellers!). Plus, some resources and hacks that will come in handy it's time to launch your podcast
Apple Podcasts? Check! Stitcher? Check!! Spotify? Check!!! In this episode, we look at the step-by-step process to submit your show to the most popular podcasting platforms and directories.
With so many different options, what should you look for in a podcast player? In this episode, we're joined by softwarepreneur Hani Mourra and explore several podcast players, their features and what yours should have.
This is the 4-step process you have to follow whenever you have to publish a podcast episode. Whether it's your 1st or 100th, this is what to do to share your new episode with the world.
What's a media hosting? And why should you rely on one for your podcast? In this episode, we take a look at the world of media hosts, go through different options and discuss what you should look for when considering several hosts.
The ID3 Tagging is one of the most overlooked steps in an independent podcaster's workflow. What is it and is it really that important? Learn the answers to those questions and the step-by-step process you can follow to carry out ID3 Tagging easily and quickly.
Show Notes: Why Your Podcast Needs Them (w/ Sarah Rhea Werner, Rich Brooks & More) [The Podcaster Lab 22]
What are show notes pages and what are the benefits of having one for every podcast episode you publish? Forbes columnist Sarah Rhea Werner, Rich Brooks, copywriter Laura Petersen, Spreaker's Francesco Baschieri and Lyndsay Phillips share their thoughts and explain how to leverage them to the fullest.
Why does your content need keywords? And how can you get started with keyword research? Traffic and leads expert “One-Click” Lindsey Anderson stops by the Podcaster Lab to discuss how you can easily get started with it
Getting Started With Audio Editing (w/ Rob Walch, Krystal Wascher and Hayden Lee) [The Podcaster Lab 20]
Does your podcast need audio editing? And if so, what should you focus on to make your show sound better? Learn about tools, best practices and effects – plus advice from Libsyn's Rob Walch, audiobook narrator Krystal Wascher and audio editing expert Hayden Lee.
How Record an Interview (w/ Michael O'Neal, Rich Brooks, Sarah Rhea Werner & More) [The Podcaster Lab 19]
What goes into successfully preparing and recording an interview? Solopreneur Hour host Michael O'Neal, Rich Brooks, Forbes columnist Sarah Rhea Werner, We Are Podcast's Ronsley Vaz and Rob Walch share their insights on how to record a podcast interview like a PRO.
How to Record a Solo Episode (w/ Dave Jackson, Sarah Rhea Werner, Rob Walch & More) [The Podcaster Lab 18]
Wondering how to record a podcast all by yourself? Here's a 7-step process you can use whenever you need to record a solo episode. Listen to learn about each of the steps and get advice from 8 guest experts – including Dave Jackson, Libsyn's Rob Walch and Forbes columnist Sarah Rhea Werner.
How should you prepare for a podcast to make sure you always bring your A-game? Top podcaster Jordan Harbinger, The Content Marketing Institute Founder Joe Pulizzi, award-winning concierge Sarah Dandashy, audiobook narrator Krystal Wascher and audio editor Hayden Lee share their best advice.
This session of The Podcaster Lab is all about learning how to pitch potential guests. Here you'll learn about the step-by-step process I've used to successfully pitch and land interviews with NYT bestselling authors, Grammy Award-winning artists, and top entrepreneurs.
Podcast Guests: 6 Strategies to Find Great Ones w/ Jordan Harbinger & Jessica Rhodes [The Podcaster Lab 15]
In our journeys as podcasters, Jordan Harbinger, Jessica Rhodes and I have conducted hundreds of interviews with different types of guests.
In this session of The Podcaster Lab, we discuss different things you can do to find top-notch podcast guests for your show – even if you're just starting out.
Getting More Clicks, Downloads and Listens By Optimizing Your Podcast Elements [The Podcaster Lab 14 w/ Laura Petersen & David Kadavy]
Your show name, the artwork you use, the episode title you pick and music you choose…all these podcast elements can be optimized to help you get more visibility, downloads and listens. Laura Petersen and David Kadavy stopped by The Podcaster Lab to explain how to do exactly that.
Branding: What Podcasters Need to Know [The Podcaster Lab 13 w/ David Kadavy & “One-Click” Lindsey Anderson]
What's personal branding all about and what does it mean for podcasters like you? Listen to branding expert Phil Pallen and podcasters David Kadavy and “One-Click” Lindsey Anderson talk about what you need to know and do to create a memorable personal brand.
Podcast Website: How to Build Yours [The Podcaster Lab 12 w/ Shannon Martin, David Kadavy & “One-Click” Lindsey Anderson]
Why do podcasters need a podcast website?
Which tools should you use to create yours and what elements should you have on your site? Podbean's Shannon Martin, David Kadavy and “One-Click” Lindsey Anderson share their best advice to build websites to showcase your podcast and that get results.
Content Calendar: Get Rid of Overwhelm and Stay on Track By Creating One [The Podcaster Lab 11 w/ Addy Saucedo]
Get rid of overwhelm, be consistent and stay on track as a podcaster with a content calendar! The Podcast Planner's Addy Saucedo shares her best advice and tools independent podcasters can use to easily create an editorial calendar…just like the pros!
If it's true that content is king, it's important to consistently create one. But how can you find content ideas long term? Colin Gray from The Podcast Host and growth hacking expert David Krevitt stop by the Podcaster Lab to discuss how podcasters can come up with topics they're audience will love.
This third and final part of the mini-series on podcasting equipment focuses on software and apps you can use to record, edit and save your podcast content.
This second part of the mini-series on podcasting equipment focuses on accessories like pop filters, mixers, arm stands and webcams.
Podcasting Equipment (part 1): Microphones and Digital Recorders w/ Natalie Sisson, Hayden Lee and Kate Erickson [The Podcaster Lab 007]
This first part of the mini-series on podcasting equipment focuses on podcasting microphones and digital recorders. Featuring the Suitcase Entrepreneur Natalie Sisson, Hayden Lee and Entrepreneur on Fire's Kate Erickson.
This second part of the mini-series on podcast formats focuses on interview-based and co-hosted podcasts, as well as panels of discussion.
Podcast Formats (part 1): Pre-Recorded Solo, Live and Storytelling w/ Dave Jackson, Colin Gray, Hayden Lee and Francesco Baschieri [TPL 005]
This episode, which is the first of two parts, discusses the podcast format concept from 3 different angles: pre-recorded solo, live and storytelling.
Ideal Listener: Why Every Podcaster Needs to Focus on One (and How to Do That) [The Podcaster Lab 004]
The ideal listener is such an important figure of each podcaster's journey. But why does it matter so much? And how to go about defining one? Learn how.
Why does having podcasting goals matter? And how should you go about choosing yours? This episode of the Podcaster Lab addresses those questions
Podcast: Why Having One as an Entrepreneur? [TPL 002 with Joe Pulizzi, Jessica Rhodes, Dave Jackson, Mike Morrison, DJ Shri]
A podcast, what can having one do for entrepreneurs? Yann ilunga discusses that with Joe Pulizzi, Jessica Rhodes, Dave Jackson, Mike Morrison and DJ Shri
Wondering what having a podcast could do for you? Dave Jackson, Natalie Sisson, Kate Erickson and Nicole Holland share their thoughts on the Podcaster Lab