TSE 013: DIY Video and Video Marketing w/ Lou Bortone

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Video is on the rise.

Early adopters, people like Marie Forleo and Derek Halpern of Social Triggers, who have been relying on video for years, are still crushing it. Getting thousands of viewers and generating leads every single month.

Over the last few months many entrepreneurs and A-Listers such as Pat Flynn and Lewis Howes have started to use video more often. To tell it how it is, Pat and Lewis had used video before, but have recently made it a more present component of their brand.

Every Friday, Pat hosts SPI TV, while Lewis is now pairing interviews for his podcast The School of Greatness with video.

All these entrepreneurs have understood that leveraging video is an excellent way to position themselves as authorities, build personal-connections and grow their audience.

I know, by now you may be thinking: But Yann, they have videographers and equipment that costs thousands of dollars – I can’t afford that!

What if I told you that you could create incredible videos and generate leads through video marketing without breaking the bank and without a professional videographer?

If you have been thinking about making video part of your brand or are already using video and are looking for ways to strengthen your video marketing strategy, this podcast episode is for YOU.

Today, we’re joined by video marketing expert and online branding consultant Lou Bortone. Lou helps entrepreneurs and service professionals build breakthrough brands online, so they can have more visibility, credibility and profitability. A former television executive who worked for E! Entertainment Television and Fox in Los Angeles, he’s the video guy for thought leaders such as Michael Port and Ali Brown.

Lou is also an author and ghostwriter of six business books, as well as a Certified Guerrilla Marketing Coach, a Book Yourself Solid Certified Coach and Creative Live instructor.

In this episode, he shares some golden nuggets on DIY video creation and video marketing, including what using video can do for your business, how to leverage video even if you don’t like being on camera and how to rank high on YouTube and monetize through your videos.

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In This Episode We Talk About:

Why video is key in building a powerful brand and what can it do for a business

The essential tools for creating killer videos

Where to host videos

Lou’s tips for making your videos rank high on YouTube

How to monetize with video

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Free Download!

Get access to Lou’s The Avenger’s Online Video Survival Kit:

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Subscribe to the Podcast!

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