, , ,

Getting Started With Podcast Marketing (w/ Nick Loper, Natalie Sisson & More) [The Podcaster Lab 39]

Getting Started With Podcast Marketing – The Podcaster Lab 39

[et_pb_section bb_built=”1″ admin_label=”section” next_background_color=”#000000″][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Podcast Player” text_orientation=”justified” use_border_color=”off” locked=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.1.1″]

[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/39_Getting_Started_With_Podcast_Marketing_w__Nick_Loper_Natalie_Sisson_Rich_Brooks__More.mp3″ title=”TPL 039: Getting Started With Podcast Marketing” artist=”Yann ilunga, Nick Loper, Natalie Sisson, Rich Brooks, Hani Mourra & More” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”Here’s how to get started with podcast marketing” hashtag=”podcasts, #marketing” twitter_username=”theyannilunga” ]

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_divider _builder_version=”3.0.105″ height=”90px” locked=”on” /][et_pb_text admin_label=”Lead-Magnet” background_layout=”light” text_orientation=”justified” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.106″]

[thrive_leads id=’1796′]

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Intro Text” text_orientation=”justified” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.1.1″]

Today’s episode kicks off a series that focuses on podcast marketing.

If you’re a podcaster, then I’m pretty sure that one of your goals is to get more people listening to what you do.

So, how should you get started with the promotion of your show? What are some things to do, and what should you avoid doing?

Award-nominated podcaster Nick Loper, Natalie Sisson, The Agents of Change host Rich Brooks, Hani Mourra, Aweber’s Tom Tate, Anxiety Coaches Podcast host Gine Ryan and Kyle Martin share their advice – including lessons from millions of downloads Nick’s, Natalie’s and Gina’s podcasts have got.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_divider _builder_version=”3.0.105″ height=”90px” locked=”on” /][et_pb_text admin_label=”Lead-Magnet” background_layout=”light” text_orientation=”justified” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.106″]

[thrive_leads id=’1796′]

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_divider _builder_version=”3.0.105″ height=”90px” locked=”on” /][et_pb_text admin_label=”You’ll Hear About” text_orientation=”justified” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.1.1″]

In This Episode, You’ll Hear About

 

Quick note about the timestamps below: in order for the timestamps to work properly, click Play on the player FIRST. Then, click on the specific timestamp.

 

  • How marketing fits in the podcasting workflow of many independent podcasters [spp-timestamp time=”2:03″]

 

  • Rob Walch on the role your content plays when it comes to podcast marketing [spp-timestamp time=”2:59″]

 

  • What podcast marketing is NOT [spp-timestamp time=”4:10″]

 

  • What Twitter bombing is [spp-timestamp time=”5:08″]

 

  • Different perspectives you can look at podcast promotion from [spp-timestamp time=”6:22″]

 

  • Rich Brooks explains the power of guesting on other people’s shows [spp-timestamp time=”7:57″]

 

  • Hani Mourra and Kyle Martin discuss repurposing your content [spp-timestamp time=”10:02″]

 

  • Why you should seriously consider repurposing your audio content [spp-timestamp time=”13:50″]

 

  • Tom Tate on the role interviews can play [spp-timestamp time=”15:10″]

 

  • Kyle Martin on what your episode media kit should include [spp-timestamp time=”16:36″]

 

  • The biggest lesson Gina Ryan has learned from her show passing the 2-million downloads mark [spp-timestamp time=”19:01″]

 

  • Nick Loper’s podcast marketing lessons after 3 million downloads [spp-timestamp time=”23:11″]

 

  • Natalie Sisson’s main takeaway from her show having been downloaded over 1 million times [spp-timestamp time=”27:24″]

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Podcast Player” text_orientation=”justified” use_border_color=”off” locked=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.1.1″]

[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/39_Getting_Started_With_Podcast_Marketing_w__Nick_Loper_Natalie_Sisson_Rich_Brooks__More.mp3″ title=”TPL 039: Getting Started With Podcast Marketing” artist=”Yann ilunga, Nick Loper, Natalie Sisson, Rich Brooks, Hani Mourra & More” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”Here’s how to get started with podcast marketing” hashtag=”podcasts, #marketing” twitter_username=”theyannilunga” ]

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” prev_background_color=”#000000″ next_background_color=”#000000″ locked=”off”][et_pb_row parent_locked=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text background_layout=”light” text_orientation=”justified” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” parent_locked=”off” _builder_version=”3.0.106″]

Subscribe to the Podcast!

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”1_4″][et_pb_image admin_label=”Apple Podcasts” _builder_version=”3.0.106″ src=”https://yannilunga.com/wp-content/uploads/2018/02/Button-Apple-Podcasts.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/ApplePodcasts” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Stitcher” _builder_version=”3.0.105″ src=”https://yannilunga.com/wp-content/uploads/2018/02/Button-Stitcher.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/stitcher” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Spotify” _builder_version=”3.0.105″ src=”https://yannilunga.com/wp-content/uploads/2018/03/Button-Spotify.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/spotify” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”RadioPublic” _builder_version=”3.0.106″ src=”https://yannilunga.com/wp-content/uploads/2018/04/RadioPublic.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/RadioPublic” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”1_4″][et_pb_image admin_label=”Overcast” _builder_version=”3.0.105″ src=”https://yannilunga.com/wp-content/uploads/2018/03/Button-Overcast.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/overcast” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Pocket Casts” _builder_version=”3.0.105″ src=”https://yannilunga.com/wp-content/uploads/2018/03/Button–Pocket-Casts.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/pocketcasts” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Breaker” _builder_version=”3.0.105″ src=”https://yannilunga.com/wp-content/uploads/2018/03/Button-Breaker.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/breaker” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”RSS” _builder_version=”3.0.105″ src=”https://yannilunga.com/wp-content/uploads/2018/02/Button-RSS.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/rss” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row][et_pb_column type=”4_4″][et_pb_divider _builder_version=”3.0.105″ height=”90px” /][et_pb_text admin_label=”Links & Resources” text_orientation=”justified” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.1.1″]

Links and Resources Mentioned

 

 

 

 

 

 

 

 

 

  • episode sound effects by AudioJungle, Freesound.org, Anchor.fm, YouTube royalty-free Audio Library

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” prev_background_color=”#000000″][et_pb_row][et_pb_column type=”4_4″][et_pb_button _builder_version=”3.0.106″ button_text=”Browse the Complete Archive of Episodes” button_url=”https://www.ThePodcasterLab.com” url_new_window=”on” button_alignment=”center” background_layout=”dark” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#f08679″ button_icon=”%%132%%” button_icon_color=”#ffffff” button_icon_placement=”right” button_text_size=”30″ button_text_size_tablet=”20″ button_text_size_last_edited=”on|phone” locked=”on” /][/et_pb_column][/et_pb_row][/et_pb_section]