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[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/66_Email_Marketing_for_Podcasters_w__Laura_Petersen_Awebers_Tom_Tate_Tom_Schwab_and_ActiveCampaigns_Kelly_OConnell.mp3″ title=”TPL 066: Email Marketing for Podcasters” artist=”Yann ilunga, Laura Petersen, Aweber’s Tom Tate, Tom Schwab & ActiveCampaign’s Kelly O’Connell” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”Here’s podcasters should care about email marketing and how to get started with it” hashtag=”Email, #EmailMarketing” twitter_username=”theyannilunga” ]
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Why should you, as a podcaster, care about email marketing?
How can you get started with it? What are you going to need and what are some ways you can turn podcast listeners into email subscribers?
That’s what this episode of The Podcaster Lab is all about!
Today, we kick off a series of sessions that focus on email marketing and lead-generation for podcasters. And we start with a bang.
Tune in to get some list-building advice from Laura Petersen, Tom Tate of Aweber, Tom Schwab and ActiveCampaign’s Kelly O’Connell.
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In This Episode, You’ll Hear About
Quick note about the timestamps below: in order for the timestamps to work properly, click Play on the player FIRST. Then, click on the specific timestamp.
- What email can do for you – and what the story of MySpace teaches [spp-timestamp time=”1:58″]
- The ROI (Return on Investment) of email marketing [spp-timestamp time=”4:47″]
- What’s needed to build and manage an email list [spp-timestamp time=”7:13″]
- Tom Tate talks about how to get people on your email list [spp-timestamp time=”9:26″]
- Tom Schwab lists a variety of resources you can use as lead-magnets [spp-timestamp time=”10:27″]
- Where Laura Petersen typically directs her podcast listeners toward and how to take advantage of the fact that many people listen to podcasts with their smartphone [spp-timestamp time=”12:40″]
- The 3 dimensions of email marketing you need to consider [spp-timestamp time=”18:56″]
- Tom Tate discusses what to do once a podcast listener has subscribed to your email list [spp-timestamp time=”19:35″]
- Kelly O’Connell goes over the role of an automated email sequence within email marketing [spp-timestamp time=”22:43″]
- A simple hack you can use to decrease the chance of your newsletter email ending up in the spam folder [spp-timestamp time=”26:51″]
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[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/66_Email_Marketing_for_Podcasters_w__Laura_Petersen_Awebers_Tom_Tate_Tom_Schwab_and_ActiveCampaigns_Kelly_OConnell.mp3″ title=”TPL 066: Email Marketing for Podcasters” artist=”Yann ilunga, Laura Petersen, Aweber’s Tom Tate, Tom Schwab & ActiveCampaign’s Kelly O’Connell” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”Here’s podcasters should care about email marketing and how to get started with it” hashtag=”Email, #EmailMarketing” twitter_username=”theyannilunga” ]
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Email Marketing ROI Graph
Screenshot of the graph comes from this post by Neil Patel.
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Subscribe to the Podcast!
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Links and Resources Mentioned
- Podcast Growth Mastermind (click to join now!)
- Ryan Levesque’s book Ask : The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level (get it as FREE audiobook)
- episode sound effects by AudioJungle, Freesound.org, Anchor.fm, YouTube royalty-free Audio Library
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