TSE 078: Marketing Automation w/ Barry Moore

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On Tuesday guest expert Adam Tuttle told us about the importance of email segmentation, when it comes to email marketing.

Segmenting your email list means breaking it down into “sub-lists”, that include people who have taken a specific action or a specific set of actions. That could be visiting a webpage, opening and email, clicking on a link within the email, etc.

In today’s episode we dive into the world of marketing automation with yet another incredible marketer! Barry Moore of the Active Marketer.com joins us to talk about why entrepreneurs and small businesses need to embrace marketing automation, how to get started with email segmentation and why ActiveCampaign is probably the best tool around to successfully do marketing automation.

Today’s Guest

Barry Moore is the founder of The Active Marketer, company that uses sales and marketing automation to help its clients get more customers and sell more. The Active Marketer’s mission is to make sure that you deliver the right message to the right person at the right time.

In addition to his 1-on-1 consultations, Barry shares his expertise on the Active Marketer Podcast, show that features top marketing experts like Russell Brunson, Dan Norris and Kevin Rogers. Barry is also the teacher of Automate Your Email Marketing Using ActiveCampaign, Udemy course that teaches you how to use ActiveCampaign and marketing automation to save more time, get more clients and sell more.

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In This Episode, We Discuss

The Active Marketer

Why entrepreneurs and small business need marketing automation

How to get started with email segmentation

What ActiveCampaign can do for you

Barry’s Udemy course Automate Your Email Marketing Using ActiveCampaign

Get Your Free Audiobook Copy of Ryan Levesque’s Ask

If you want to learn more about how to successfully segment your email list, I’d recommend you check out Ryan Levesque’s Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level. As a listener of my podcast, you can get the audiobook copy of Ask completely for free, courtesy of today’s sponsor Audible. Simply click the image below, sign up for free and download the audiobook – yes, it’s this simple!

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